WhatConverts
WhatConverts is a call, form and chat tracking platform that attributes each lead to its exact marketing source (campaign, keyword, ad), designed for agencies and marketing teams that need to prove the real return of their campaigns.
A highly rated attribution tool for its support and level of detail, with a pricing model of a fixed plan fee plus variable usage charges that needs careful calculation before signing up.
WhatConverts is one of the go-to platforms for call tracking and lead attribution for marketing agencies and teams that depend on phone calls as a conversion channel. This review combines public product documentation with verified user reviews on G2.
What WhatConverts is and who it’s for
WhatConverts is a call tracking and marketing attribution tool that assigns tracking phone numbers (dynamic or static) to identify which campaign, keyword or ad generated each incoming call, and extends that same principle to web forms and chat conversations. It’s aimed mainly at marketing agencies and internal teams that need to justify ad spend return to clients or management, especially relevant for industries where the phone call remains the final conversion step (legal services, healthcare, home services).
What it’s like to use day to day
Initial setup requires assigning tracking numbers to each channel or campaign you want to measure, a process guided from the WhatConverts dashboard. Once active, every call, form or chat conversation gets logged along with its exact source, and the AI call summary automatically transcribes and summarizes each conversation’s content, which users highlight as a notable productivity improvement for sales teams reviewing large volumes of calls.
Real user reviews
WhatConverts has a rating of 4.9 out of 5 on G2 with close to 300 reviews, one of the highest figures in the entire call tracking category. Users consistently highlight the quality and speed of customer support, ease of use compared with more complex attribution tools, and AI call summaries as a differentiating feature versus the competition.
On Capterra, the rating is equally high and consistent: 4.9 out of 5 across 50 reviews, with a breakdown of 4.8 for ease of use, 4.9 for customer service, 4.8 for features and a perfect 5.0 for value for money. It’s a smaller review volume than platforms in more mass-market categories, but the near-total agreement between G2 and Capterra — two platforms with different verification methodologies — reinforces the reliability of the rating: there’s no sign of one platform being “more generous” than the other, a pattern that does show up in other products in this same batch.
What’s new in 2026: lead scoring and AI call summaries
WhatConverts expanded its AI layer in 2026 with two named features: Lead Intelligence, which automatically qualifies and scores each lead based on more than 70 of the platform’s own data points, and Lead Analysis, which generates a 3-to-5 sentence summary per call with keywords, caller intent and topics discussed, so a sales team can qualify a lead without having to listen to the full recording. Both features can be chained with automation rules that adjust a lead’s score, send it to the CRM, or pass it to Google Ads as a conversion only if it meets the defined qualification criteria, reducing the manual screening work that previously fell on the sales team.
Pricing: fixed fee plus usage charges
WhatConverts’ price combines a plan fee (from $30/month on Call Tracking up to $160/month on Elite, or agency plans from $500/month) with variable usage charges: local numbers ($2.50 each), call minutes (4.5¢/minute), tracked forms or chats (10¢ each) and transcription (2¢/minute). This means the final cost depends directly on each account’s activity volume, and it’s worth estimating it with the official calculator before choosing a plan.
How it compares with other attribution tools
| WhatConverts | CallRail | CloudTalk | |
|---|---|---|---|
| Main focus | Call, form and chat attribution | Call tracking and conversation analytics | VoIP switchboard for sales and support |
| AI call summaries | Yes | Yes (higher plan) | Yes (paid add-on) |
| Pricing model | Plan + variable usage charges | Plan + variable usage charges | Per user/month + add-ons |
Frequently asked questions
Does WhatConverts replace a phone system? No. It’s an attribution and tracking tool, not a telephony system; it’s used alongside your existing switchboard or phone to know where each call comes from.
Does the published price include everything? Not entirely: the plan fee includes a usage base, but additional numbers, minutes, tracked forms and transcription are billed separately based on actual consumption.
Does it work for agencies with several clients? Yes, there’s an Agency plan with unlimited accounts designed specifically to manage attribution for several clients from one dashboard.
Does it include form and chat tracking, or just calls? The entry plan (Call Tracking) only covers calls; form and chat tracking requires the Plus plan or higher.
Methodology for this review
This analysis is based on public product documentation (official site and pricing table) and verified reviews from real users published on G2, checked in September 2026. It does not replace our own extensive testing with a long-term active account. You can read more in our editorial methodology.
- Marketing agencies that need to show clients which campaign generated each call or lead
- Businesses with significant ad spend that depend on phone calls as a conversion channel
- Teams already using several traffic sources that need multichannel attribution (calls, forms, chat)
- Small businesses with very few calls or forms per month, where usage charges may not pay off
- Anyone looking for a flat, predictable price with no variable activity charges
Assigning dynamic and static tracking numbers to identify which campaign or keyword generated each incoming call.
Attributing leads generated by web forms and chat conversations to their exact marketing source.
Limitation: Not included on the entry Call Tracking plan; requires the Plus plan or higher.
Automatic transcription and summary of each call's content using artificial intelligence: generates a 3-to-5 sentence summary with keywords, caller intent and topics discussed, to qualify a lead without listening to the full recording.
Tracking the user's full journey across several touchpoints before converting.
Limitation: Only available on the Elite plan (from $160/month).
Sending lead and call data to CRM and analytics platforms to cross-reference it with the rest of the marketing funnel.
Automatic lead qualification and scoring based on more than 70 of WhatConverts' own data points, with no need to review each lead manually.
Triggering automatic actions based on a lead's data: adjusting its score, sending it to the CRM, or only passing qualified leads to Google Ads as a conversion.
Call Tracking plan from $30/month (includes $30 of usage credit). Plus plan from $60/user/month. Pro plan at a flat $100/month and Elite at a flat $160/month (with advanced attribution). Agency plan from $500/month with unlimited accounts. Usage charges are added on top: local numbers $2.50, local minutes 4.5¢, forms/chat 10¢ each, transcription 2¢/minute.
Monthly plan fee plus variable usage charges for numbers, minutes, tracked forms/chat and transcription; 14-day free trial.
- Free plan: No
- Free trial: Yes
Price checked on September 12, 2026. Prices can change: check the current price with the provider.
- Exceptionally high rating on G2 (4.9/5 with close to 300 reviews)
- Detailed attribution of each lead to its exact source: campaign, keyword, ad or landing page
- AI-assisted call summaries, highlighted by users as a productivity leap for sales teams
- Combined call, form and chat tracking on a single platform
- Customer support consistently praised for speed and resolution
- Equally high, consistent rating on Capterra (4.9/5, 50 reviews), without the platform disparity seen in other products in this space
- The final price depends on variable usage charges (numbers, minutes, tracked forms, transcription, SMS), hard to predict in advance
- Advanced attribution features (customer journey, multi-touch attribution) are reserved for the Elite plan (from $160/month)
- The entry plan (Call Tracking, $30/month) doesn't include form or chat tracking
- The Plus plan is billed per user, which can quickly raise costs for large teams
See our editorial methodology.
- Features and attribution accuracy8.5 / 10
- Ease of use8 / 10
- Price and cost transparency6.8 / 10
- Support and customer service9.2 / 10