Lusha

Lusha is one of the best-known sales intelligence tools outside the circle of major players like ZoomInfo or Cognism, largely thanks to its browser extension and a free plan that actually works for testing the product with no commitment. This review combines Lusha’s public documentation with verified user reviews on G2 and Capterra to assess how well that reputation holds up in daily use.

What Lusha is and who it’s for

Lusha is a B2B contact data and sales intelligence platform founded in 2016 in Tel Aviv (Israel) by Assaf Eisenstein and Yoni Tserruya, with its own database of professionals and companies. Its main use case is prospecting: finding the email or direct phone number of a specific person — usually located first on LinkedIn — to start a sales conversation. It competes in the same segment as Cognism, UpLead, Seamless.AI, RocketReach and Kaspr, though it’s positioned more toward small and mid-sized teams than large Revenue Operations deployments.

What it’s like to use day to day

The most common workflow starts in the Chrome extension: when visiting a LinkedIn profile, Sales Navigator, or a company website, Lusha shows a side panel with the option to reveal the contact’s email and phone, consuming credits (1 for email, 5 for phone). The extension is close to 400,000 installs and holds a 4.6/5 rating on the Chrome Web Store, figures that reflect real, sustained adoption rather than just marketing.

For batch work, the Prospecting module lets you build lists with more than twenty filters (job title, industry, company size, location) and export them or send them directly to Salesforce, HubSpot or Pipedrive. There’s also CRM enrichment to fill empty fields in existing records, particularly useful for databases that have degraded over time.

Data quality and accuracy: the factor that decides the experience

Lusha claims high accuracy, and verified user reviews on G2 and Capterra tend to confirm that emails work reasonably well, especially for contacts in the US and Europe. The recurring problem is with direct phone numbers: several reviews describe numbers that don’t connect or that belong to the company’s general switchboard rather than the contact’s personal mobile. On top of that, there’s a specific and repeated complaint: credits are deducted even when the revealed data turns out to be invalid or outdated, which in practice raises the real cost per useful contact.

Real user reviews (G2 and Capterra)

Lusha has a rating of 4.3 out of 5 on G2 (over 1,400 reviews) and 4.0 out of 5 on Capterra (396 reviews). Most praised: ease of use, speed in revealing contacts, and smooth CRM integration. Least praised: the sense that credits are restrictive for anything beyond small volumes, price perceived as high for intensive use, and inconsistent phone reliability. Lusha publicly claims 81% accuracy, a figure that, if confirmed, would be above the industry average (between 60% and 70% according to several independent analyses), though it still implies that roughly one in five revealed contacts may be outdated.

What Trustpilot says: a much more critical picture

Against G2 and Capterra’s numbers, Lusha has a rating of 1.2 out of 5 on Trustpilot (746 reviews, rated “Bad,” with 55% one-star reviews). The most repeated patterns aren’t just about data quality but about trust: users describing automatic renewal charges of over $400 without a clear notice and without getting a refund, unsubscribe links that don’t work, and — the most sensitive issue — people saying they were contacted on a private phone number by third parties claiming to have obtained it through Lusha. It’s worth noting honestly that people with a bad experience are structurally more likely to leave a public review than satisfied ones, so these Trustpilot figures likely overrepresent problem cases relative to the much larger, mostly satisfied user base reflected in G2 and Capterra. Even so, as of this review (September 2026) it’s available, verifiable data, and we include it because it directly affects two very practical questions before signing up: how cancellation is handled, and what to do if your own contact details show up in Lusha’s database without your knowledge.

Pricing and plans

Lusha offers a free plan with 40 credits a month, no card required, giving access to basic prospecting features, the browser extension and CRM integrations. It’s an honest entry point: not a time-limited trial but a permanent free tier, though with a credit volume that runs out quickly with daily use.

Paid plans start at Starter (around $49.9/user/month), move up to Pro (around $69.9), and jump considerably to Premium (nearly $400/user/month billed monthly, with a meaningful discount for annual billing). The Scale plan, aimed at large deployments, has no public price and requires a sales conversation and annual contract. That price jump between Pro and Premium is one of the things most worth calculating in advance, especially if the team is going to grow.

How it compares to the alternatives

	Lusha	Cognism	UpLead	Seamless.AI
Strength	Simple LinkedIn extension and a genuine free plan	Manually verified mobile numbers (Diamond Data)	Real-time email verification (95% accuracy)	Database volume and aggressive pricing
Entry price	Free / from ~$50/user/month	No public price (from ~$15,000/year)	From ~$74/month	No public price (~$79-300/user/month)
Weakness	Unreliable phones, limited credits	High cost for small teams	Intent coverage only on the top plan	Very negative reviews on cancellation/billing

Frequently asked questions

Is Lusha free? It has a permanent free plan with 40 credits a month, no credit card required, but with limited features and volume compared with the paid plans.

How do Lusha’s credits work? Each contact reveal consumes credits: typically 1 credit for email and 5 for phone. Credits renew monthly based on the plan, and according to user reviews they’re deducted even if the data turns out to be invalid.

Are Lusha’s phone numbers reliable? Emails tend to work better than direct phone numbers. Several verified reviews point to numbers that don’t connect or that reach the general switchboard, so it’s worth verifying before relying on a calling campaign built solely on this data.

Does Lusha integrate with my CRM? Yes, it has native integrations with Salesforce, HubSpot and Pipedrive, plus Zapier and its own API for everything else.

Why is Lusha’s rating so different on G2/Capterra versus Trustpilot? On G2 (4.3/5) and Capterra (4.0/5), reviews focused on the product and daily-use experience predominate; on Trustpilot (1.2/5), complaints about billing, cancellation and privacy predominate — a type of review that by nature attracts dissatisfied users more often. Both pictures are real, but of different aspects of the service, and it’s worth reading both before signing up for a paid plan.

Methodology for this review

This analysis is based on Lusha’s public documentation (official site and pricing pages) and verified reviews from real users published on G2, Capterra and Trustpilot, checked in September 2026. It does not replace our own extensive testing with a long-term active account. You can read more about how we work in our editorial methodology.